Misha Pinkhasov - Real Luxury (Hardcover/Gebonden) Engelstalig

Misha Pinkhasov  -  Real Luxury  (Hardcover/Gebonden)  Engelstalig

BCZ

How Luxury Brands Can Create Value for the Long Term

228 pagina's

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

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